For years I've heard pastors lament the fact that secular advertising and media offers some of the most creative communication with the highest level of production value that can be found. Based on my ability to remember some of the sermons I've heard (my Good Preaching Suggestions blog not withstanding) compared with my ability to remember most of the dialogue of memorable ad campaigns (Confession: I still say "Where's the beef?"), I would have to say they used to be right in their lament. That's no longer the case as I discovered when I came across the work of Tom Greever, Media Arts Director of Community Christian Church. He's created a series of "ads" that build on the ubiquitous Mac versus PC ad campaign. You can view several of the ads here.

Now for my questions: What did YOU think? Are they memorable" Are they true and accurate?